LUXE Communications was retained by Casa Boheme for a "Business of Fashion" package.
The scope of work included the re-design and web development project of their new e-boutique, thus improving the user experience and increasing online sales. The weekly maintenance of the website was in synergy with the electronic newsletters. LUXE designed 1-2 weekly newsletters and would edit the copy before sending. In addition, the scope included Facebook design of cover photos, blog updates, product and fashion catalogue photography and editing, window display decal artwork and print production management, design of marketing collateral, marketing consultancy advice and event management of Magdalena Roze's Happy & Whole Book Launch (RSVP's, invitations, talent management, floral displays, press photography and photoshoot for social media).