Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is an Australian-based multinational chain of fast-food restaurants.
LUXE Communications scope of work included social media strategy, content creation, copy writing, food photography & styling, community management and responding to reviews and customer feedback on external channels such as Zomato and Google Reviews.
Campaign Highlights Include:
- Big Burrito 2018
- Veggie Rancheros with Organic Tofu 2018
- Taco Kit 2018
- Naked Burrito 2018
- Enchilada 2017
- Mad Mex Mate Seis Hermanos 2017
- Yucatan Chilli Chicken 2017
- Ghost Chilli 2017
- Big Burrito 2017
- Chorizo Love 2017
- Fresh Feb 2017
LOANNE AVENELL | Senior Brand Manager, Mad Mex
"LUXE Communications partnered with Mad Mex on a substantial scope of work spanning social media strategy, content creation, copywriting, food photography & styling, community management and responding to reviews and customer feedback on external channels such as Zomato and Google Reviews.
Courtney and the team at LUXE were fantastic partners across a number of our key campaigns such as Big Burrito, Chorizo Love, Seis Hermanos (Mates), Naked Burrito, Ghost Chilli, Yucatan Chilli Chicken and many more. With a strong understanding of both creative and consumers, they brought to the business a highly creative and irreverent approach to match Mad Mex’s cheeky personality and that of our consumers. This was demonstrated by strong engagement and strong results in social media.
In addition, the team were always supportive and nimble, responding to the dynamic nature of our industry and consumers in these channels. Their fun team spirit was a great match to both our team and brand values around fun and a sense of cheekiness – particularly important for us to get that all important cut through."
